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International business strategy : rethinking the foundations of global corporate success Alain Verbeke.

By: Material type: TextTextPublication details: Cambridge : Cambridge University Press, c2021.Edition: 3rd edDescription: xxiii, 590 p. : ill. ; 25 cmISBN:
  • 9781108738378
Subject(s): DDC classification:
  • 658.4092 VE IN
Online resources: Summary: Too many international business strategy textbooks slavishly adhere to mainstream conceptual models. The publication of those models in prestigious practitioner journals such as the Harvard Business Review seems to shelter them from scholarly criticism. The problem is that the policy recommendations derived from these models, while sometimes insightful, are all too often based on implicit and restrictive assumptions. They are frequently oversimplified and seldom based on a rigorous analytical framework that assesses the opportunity costs of following the recommended paths, that is the costs of foregoing alternative strategies.
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Item type Current library Call number URL Status Date due Barcode
eBook University of Wollongong in Dubai eBook 658.4092 VE IN (Browse shelf(Opens below)) More online. Available T0065855

Includes bibliographical references and index.

Too many international business strategy textbooks slavishly adhere to mainstream conceptual models. The publication of those models in prestigious practitioner journals such as the Harvard Business Review seems to shelter them from scholarly criticism. The problem is that the policy recommendations derived from these models, while sometimes insightful, are all too often based on implicit and restrictive assumptions. They are frequently oversimplified and seldom based on a rigorous analytical framework that assesses the opportunity costs of following the recommended paths, that is the costs of foregoing alternative strategies.

TBS920, MGNT926

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