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Business marketing : connecting strategy, relationships, and learning /

By: Dwyer, F. Robert
Title By: Tanner, John F
Material type: BookPublisher: Boston : McGraw-Hill Irwin, c2009.Edition: 4th ed.Description: xxv, 678 p. : ill ; 27 cm.ISBN: 9780073529905 (alk. paper); 0073529907 (alk. paper)Program: MARK917Subject(s): MarketingDDC classification: 658.8
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Includes bibliographical references (p. 653-661) and index.

MARK917

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