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Branding your business : promoting your business, attracting customers and standing out in the market place /

By: Hammond, James, 1952-
Material type: BookSeries: Sunday Times business enterprise series.Publisher: London ; Philadelphia : Kogan Page Limited, c2008.Description: xii, 255 p. : ill ; 24 cm.ISBN: 9780749450731; 0749450738Subject(s): Branding (Marketing) -- Management | Consumer behavior | Brand name products -- Psychological aspects | Senses and sensation | Communication in marketingDDC classification: 658.8/27
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At head of title: The Sunday times.

Includes bibliographical references (p. [247]-249) and index.

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