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Marketing research : in a digital information environment /

By: Hair, Joseph F
Title By: Bush, Robert P | Ortinau, David J
Material type: BookPublisher: Boston : McGraw-Hill Irwin, c2009.Edition: 4th ed.Description: xxiv, 690 p. : col. ill ; 27 cm.ISBN: 9780073404707 (alk. paper); 0073404705 (alk. paper)Program: MARK205Subject(s): Marketing researchDDC classification: 658.8/3
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.83 HA MA (Browse shelf) Available T0036523
Total holds: 0

Subtitle on 3rd ed., 2006 varies.

Includes bibliographical references (p. 651-661) and indexes.


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