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Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 4th edDescription: xxiv, 690 p. : col. ill ; 27 cmISBN:
  • 9780073404707 (alk. paper)
  • 0073404705 (alk. paper)
Subject(s): DDC classification:
  • 658.8/3
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.83 HA MA (Browse shelf(Opens below)) Available T0036523

Subtitle on 3rd ed., 2006 varies.

Includes bibliographical references (p. 651-661) and indexes.

MARK205

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