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Marketing research : in a digital information environment /

By: Hair, Joseph F
Title By: Bush, Robert P | Ortinau, David J
Material type: BookPublisher: Boston : McGraw-Hill Irwin, c2009.Edition: 4th ed.Description: xxiv, 690 p. : col. ill ; 27 cm.ISBN: 9780073404707 (alk. paper); 0073404705 (alk. paper)Program: MARK205Subject(s): Marketing researchDDC classification: 658.8/3
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Item type Home library Call number Status Date due Barcode Item holds Course reserves
REGULAR University of Wollongong in Dubai
Main Collection
658.83 HA MA (Browse shelf) Available T0036523

MARK205 Autumn2021

Total holds: 0

Subtitle on 3rd ed., 2006 varies.

Includes bibliographical references (p. 651-661) and indexes.

MARK205

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