Strategic marketing : an introduction /
By: Proctor, Tony
Material type:
BookPublisher: London ; New York : Routledge, 2008.Edition: 2nd ed.Description: xii, 335 p. : ill ; 26 cm.ISBN: 9780415458160 (hardback); 0415458161 (hardback); 9780415458177 (pbk.); 041545817X (pbk.)Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.8/02
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 PR ST (Browse shelf) | Available | T0036706 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.802 PE SU Sustainable enterprise : a macromarketing approach / | 658.802 PE TW The 20 Ps of marketing : a complete guide to marketing strategy / | 658.802 PO RO ROI of $ocial media : how to improve the return on your social marketing investment / | 658.802 PR ST Strategic marketing : an introduction / | 658.802 PR ST Strategic marketing : an introduction / | 658.802 RE MA Marketing : planning and strategy / | 658.802 RE ST Strategic marketing : decision making and planning / |
Includes bibliographical references (p. 317-330) and index.