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Strategic marketing : an introduction / Tony Proctor.

By: Material type: TextTextPublication details: London ; New York : Routledge, 2008.Edition: 2nd edDescription: xii, 335 p. : ill ; 26 cmISBN:
  • 9780415458160 (hardback)
  • 0415458161 (hardback)
  • 9780415458177 (pbk.)
  • 041545817X (pbk.)
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415.135 .P76 2008
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.802 PR ST (Browse shelf(Opens below)) Available T0036706
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
658.802 PE SU Sustainable enterprise : 658.802 PE TW The 20 Ps of marketing : 658.802 PO RO ROI of $ocial media : 658.802 PR ST Strategic marketing : 658.802 PR ST Strategic marketing : 658.802 RE MA Marketing : 658.802 RE ST Strategic marketing :

Includes bibliographical references (p. 317-330) and index.

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