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Strategic marketing : an introduction /

By: Proctor, Tony
Material type: BookPublisher: London ; New York : Routledge, 2008.Edition: 2nd ed.Description: xii, 335 p. : ill ; 26 cm.ISBN: 9780415458160 (hardback); 0415458161 (hardback); 9780415458177 (pbk.); 041545817X (pbk.)Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.8/02
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.802 PR ST (Browse shelf) Available T0036706
Total holds: 0

Includes bibliographical references (p. 317-330) and index.

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