Creating market insight : how firms create value from market understanding /

Material type:

BookPublisher: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008.Description: ix, 318 p. : ill ; 24 cm.ISBN: 9780470986530 (cloth); 0470986530 (cloth)Subject(s): Marketing -- Management | Marketing -- Planning | Problem solving | Organizational effectivenessDDC classification: 658.8/02

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.802 SM CR (Browse shelf)	Available		T0036710

Total holds: 0

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Previous	658.802 RE ST Strategic marketing : decision making and planning /	658.802 SA WI Winning the story wars : why those who tell and live the best stories will rule the future /	658.802 SH IN Integrated marketing communications in advertising and promotion /	658.802 SM CR Creating market insight : how firms create value from market understanding /	658.802 SM MA Marketing communications : an integrated approach /	658.802 SM MA Marketing communications : an integrated approach /	658.802 SM MA Marketing communications : integrating offline and online with social media /	Next

Includes bibliographical references (p. [303]-307) and indexes.

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