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Creating market insight : how firms create value from market understanding / Brian D Smith, Paul G. Raspin.
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TextPublication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008.Description: ix, 318 p. : ill ; 24 cmISBN: - 9780470986530 (cloth)
- 0470986530 (cloth)
- 658.8/02 22
- HF5415.13 .S594 2008
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 SM CR (Browse shelf(Opens below)) | Available | T0036710 |
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| 658.802 RE ST Strategic marketing : | 658.802 SA WI Winning the story wars : | 658.802 SH IN Integrated marketing communications in advertising and promotion / | 658.802 SM CR Creating market insight : | 658.802 SM MA Marketing communications : | 658.802 SM MA Marketing communications : | 658.802 SM MA Marketing communications : |
Includes bibliographical references (p. [303]-307) and indexes.
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