Key concepts in public relations
By: Cain, Sandra
Material type: BookSeries: Publisher: Basingstoke : Palgrave Macmillan, c2009.Description: xi, 251 p. : ill ; 22 cm.ISBN: 9780230203297; 0230203299 (pbk.)Program: MMC930; MMC931; MMC932; MMC933Subject(s): Public relations -- DictionariesDDC classification: 659.2
Summary:
An in-depth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for use of ease. Suggestions for further reading help to consolidate knowledge and aids and understanding.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 659.2 CA KE (Browse shelf) | Available | T0013796 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 659.2 CA KE (Browse shelf) | Available | T0036822 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references and index.
MMC930; MMC931; MMC932; MMC933
An in-depth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for use of ease. Suggestions for further reading help to consolidate knowledge and aids and understanding.