Key concepts in public relations
By: Cain, Sandra
Material type:
BookSeries: Publisher: Basingstoke : Palgrave Macmillan, c2009.Description: xi, 251 p. : ill ; 22 cm.ISBN: 9780230203297; 0230203299 (pbk.)Program: MMC930; MMC931; MMC932; MMC933Subject(s): Public relations -- DictionariesDDC classification: 659.2
Summary:
An in-depth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for use of ease. Suggestions for further reading help to consolidate knowledge and aids and understanding.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.2 CA KE (Browse shelf) | Available | T0013796 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 659.2 CA KE (Browse shelf) | Available | T0036822 |
Total holds: 0
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| 659.2 BU IN Introducing public relations : theory and practice | 659.2 BU IN Introducing public relations : theory and practice | 659.2 CA KE Key concepts in public relations | 659.2 CA KE Key concepts in public relations | 659.2 CH IN An introduction to public relations and communication management / | 659.2 CH IN An introduction to public relations and communication management / | 659.2 CH PU Public relations : |
Includes bibliographical references and index.
MMC930; MMC931; MMC932; MMC933
An in-depth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for use of ease. Suggestions for further reading help to consolidate knowledge and aids and understanding.