Services marketing : text and cases /
By: Baron, Steve (J. Steve)
Title By: Harris, Kim | Hilton, Toni
Material type:
BookPublisher: Basingstoke, Hampshire, UK ; New York : Palgrave Macmillan, 2009.Edition: 3rd ed.Description: xvii, 358 p. : ill ; 25 cm.ISBN: 9780230520936 (pbk.); 0230520936 (pbk.)Subject(s): Service industries -- Marketing | Service industries -- Marketing -- Case studies | Service industries -- Marketing | Service industries -- Marketing -- Case studiesDDC classification: 658.8
Summary:
An exploration of issues, models, and theories of service marketing that discusses goals, customer interactions, consumer experience, relationship marketing, profitability, and other related topics, and includes case studies.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 BA SE (Browse shelf) | Available | T0036895 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
| No cover image available | No cover image available | No cover image available |
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| 658.8 BA ON On marketing & communications. | 658.8 BA ON On marketing & communications. | 658.8 BA ON On marketing & communications 2. | 658.8 BA SE Services marketing : text and cases / | 658.8 BA SE Services marketing : text and cases / | 658.8 BA SE Services marketing : text and cases / | 658.8 BA SE Services marketing / |
Includes bibliographical references and index.
Introduction -- The contemporary context -- Service goals: the use of metaphors -- Customer interactions in services -- Consumer experiences -- Service design -- Service employees as operant resources -- Service quality and customer satisfaction -- Relationship marketing -- Service profitability -- Future research issues -- Case studies.
An exploration of issues, models, and theories of service marketing that discusses goals, customer interactions, consumer experience, relationship marketing, profitability, and other related topics, and includes case studies.
Adult Follett Library Resources.