Marketing strategy and management
By: Baker, Michael John
Material type:
BookPublisher: Baskingstoke, Hampshire ; New York : Palgrave Macmillan, 2007.Edition: 4th ed.Description: xxviii, 577 p. : ill ; 25 cm.ISBN: 9781403986276 (pbk.); 1403986274 (pbk.)Subject(s): Marketing -- Management | MarketingDDC classification: 658.8
Summary:
'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 BA MA (Browse shelf) | Available | T0036896 |
Total holds: 0
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| 658.8 BA BU Building an online cash cow : a complete step-by-step guide to affiliate marketing / | 658.8 BA ES Essentials of marketing / | 658.8 BA FU Fundamentals of marketing / | 658.8 BA MA Marketing strategy and management | 658.8 BA MA Managing services marketing : text and readings / | 658.8 BA MA Managing services marketing : text and readings / | 658.8 BA MA Managing services marketing : text and readings. |
Includes bibliographical references and index.
'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.