Business-to-business marketing /
By: Brennan, Ross
Title By: Canning, Louise | McDowell, Raymond
Material type:
BookSeries: Advanced marketing series (Los Angeles, Calif.)Publisher: Los Angeles : SAGE, 2007.Description: xix, 359 p. : ill ; 25 cm.ISBN: 9781412919692 (hbk.); 141291969X (hbk.); 9781412919708 (pbk.); 1412919703 (pbk.)Subject(s): Industrial marketing | Industrial marketing -- Case studies | Marketing | Marketing -- Case studiesDDC classification: 658.804
Summary:
Examines business-to-business marketing from a European prospective, discussing the different kinds of organizational markets and including discussion questions and case studies.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.804 BR BU (Browse shelf) | Available | T0050790 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.804 BR BU (Browse shelf) | Available | T0036897 |
Total holds: 0
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| 658.802 ZA MA The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / | 658.8020285 LI MA Marketing engineering : computer-assisted marketing analysis and planning / | 658.8020285 LI MA Marketing engineering : computer-assisted marketing analysis and planning / | 658.804 BR BU Business-to-business marketing / | 658.804 BR BU Business-to-business marketing / | 658.804 BR BU Business-to-business marketing / | 658.804 BR BU Business-to-business marketing |
Includes bibliographical references and index.
Examines business-to-business marketing from a European prospective, discussing the different kinds of organizational markets and including discussion questions and case studies.
Adult Follett Library Resources.