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The product manager's desk reference /

By: Haines, Steven
Material type: BookPublisher: New York : McGraw-Hill, c2009.Description: xxxix, 704 p. : ill ; 25 cm.ISBN: 9780071591348; 0071591346Subject(s): Product management -- Handbooks, manuals, etc | Marketing -- Handbooks, manuals, etc | Product differentiation | Business forecasting | New productsDDC classification: 658.4/04
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Includes bibliographical references (p. 677-688) and index.

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