Advertising /
By: MacRury, Iain
Material type:
BookSeries: Routledge introductions to media and communications.Publisher: London ; New York : Routledge, 2009.Description: xvii, 318 p. : ill ; 22 cm.ISBN: 9780415251259 (hbk.); 0415251257 (hbk.); 9780415251266 (pbk.); 0415251265 (pbk.); 9780203493199 (ebook); 0203493192 (ebook)Subject(s): AdvertisingDDC classification: 659.1
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 MA AD (Browse shelf) | Available | T0037088 |
Total holds: 0
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| 659.1 LA KL Kleppners advertising procedure / | 659.1 LO DA Damn good advice (for people with talent!) : how to unleash your creative potential | 659.1 LO NA Native advertising : | 659.1 MA AD Advertising / | 659.1 MO AD Advertising : principles & practice / | 659.1 MO AD Advertising & IMC : principles & practice / | 659.1 MO AD Advertising & IMC : principles & practice / |
Includes bibliographical references (p. [289]-314) and index.
Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology.