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Design-driven innovation : changing the rules of competition by radically innovating what things mean /

By: Verganti, Roberto
Material type: BookPublisher: Boston, Mass. : Harvard Business Press, c2009.Description: xv, 272 p. : ill ; 25 cm.ISBN: 9781422124826 (hardcover : alk. paper); 1422124827 (hardcover : alk. paper)Subject(s): Technological innovations | Industrial managementDDC classification: 658.5/14
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.514 VE DE (Browse shelf) Available T0037511
Total holds: 0

Includes bibliographical references (p. [241]-259) and index.

Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.

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