Gender, design and marketing : how gender drives our perception of design and marketing /
By: Moss, Gloria
Material type: BookPublisher: Farnham, Surrey ; Burlington, VT : Gower, c2009.Description: xx, 245 p. : ill ; 25 cm.ISBN: 9780566087868 (alk. paper); 0566087863 (alk. paper)Subject(s): Consumer behavior | Marketing -- Sex differences | Commercial art -- Sex differencesDDC classification: 658.8/342 | 658.802Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 MO GE (Browse shelf) | Available | T0037540 |
Total holds: 0
Includes bibliographical references (p. [209]-235) and index.