Ethical marketing and the new consumer /
By: Arnold, Chris
Material type:
BookPublisher: Chichester, U.K. : Wiley, 2009.Description: xv, 272 p. : ill ; 21 cm.ISBN: 9780470743027 (cloth); 0470743026 (cloth)Program: HDR974Subject(s): Marketing -- Moral and ethical aspects | New Age consumersDDC classification: 658.8 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 AR ET (Browse shelf) | Available | T0037693 |
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| 658.8 AM SU Sustainable luxury brands : | 658.8 AN BU Business market management : understanding, creating and delivering value / | 658.8 AN LO The long tail : how endless choice is creating unlimited demand / | 658.8 AR ET Ethical marketing and the new consumer / | 658.8 AR MA Marketing : an introduction / | 658.8 AR MA Marketing : an introduction / | 658.8 AR MA Marketing : an introduction / |
Includes bibliographical references and index.
The power of brand ethos -- Ethical : reality or a brand image? -- Churn and the disposable society -- Bad tasting medicine -- It's not what you say but what you do -- Brand terrorism -- Survival and security -- Engaging the consumer, sharing responsibility -- Finding reasons to buy -- Research and surveys -- The business and religion of ethics -- Fairtrade -- Food waste and recycling -- Recycling for resale -- Turning recycling into good marketing -- The ethical sphere -- Language and persuasion -- How to be a creative marketer -- Fat and fit : obesity and health -- Selling ethical behaviour -- From brand values to brand value -- Fast fashion -- Washing green -- Green insurance and finance.
Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.
HDR974