The long tail : why the future of business is selling less of more /
By: Anderson, Chris
Material type:
BookPublisher: New York : Hyperion, c2008.Edition: 1st pbk. ed.Description: xii, 267 p. : ill ; 21 cm.ISBN: 9781401309664 (pbk.); 1401309666Program: MARK301Subject(s): Market segmentation | Internet marketing | Marketing -- Technological innovations | Marketing | Internet marketing | Marketing -- Technological innovationsDDC classification: 658.8/02
Summary:
Describes certain business and economic models that are often applied in relation to wealth distribution, arguing that products that are in low demand or have low sales volume can collectively make up a market share that rivals the relatively few current bestsellers.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 AN LO (Browse shelf) | Available | T0030380 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 AN LO (Browse shelf) | Available | T0037716 |
Total holds: 0
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| 658.802 AC SU Successful marketing communications | 658.802 AL AP Applied strategic marketing : | 658.802 AN LO The long tail : why the future of business is selling less of more / | 658.802 AN LO The long tail : why the future of business is selling less of more / | 658.802 AN RO Robin Hood marketing : stealing corporate savvy to sell just causes / | 658.802 AN ST Strategic marketing for nonprofit organizations / | 658.802 AN ST Strategic marketing for nonprofit organizations / |
"Longer, includes a new chapter: the long tail of marketing"--Cover.
Includes bibliographical references and index.
Describes certain business and economic models that are often applied in relation to wealth distribution, arguing that products that are in low demand or have low sales volume can collectively make up a market share that rivals the relatively few current bestsellers.
Adult Follett Library Resources.
MARK301 UOWD