Includes bibliographical references and indexes.

History of consumer psychology / David W. Schumann, Curtis P. Haugtvedt, and Edith Davidson -- The role of knowledge accessibility in cognition and behavior : implications for consumer information processing / Robert S. Wyer, Jr. -- Consumer memory, fluency, and familiarity / Antonia Mantonakis, Bruce W.A. Whittlesea, and Carolyn Yoon -- Consumer learning and expertise / J. Wesley Hutchinson and Eric M. Eisenstein -- Categorization theory and research in consumer psychology : category representation and category-based inference / Barbara Loken, Lawrence W. Barsalou, and Christopher Joiner -- Consumer inference / Frank R. Kardes, Steven S. Posavac, Maria L. Cronley, and Paul M. Herr -- Effects of sensory factors on consumer behavior : if it tastes, smells, sounds, and feels like a duck, then it must be a-- / Joann Peck and Terry L. Childers -- Stages of consumer socialization : the development of consumer knowledge, skills, and values from childhood to adolescence / Deborah Roedder John -- Aging and consumer behavior / Carolyn Yoon and Catherine A. Cole -- Positive affect and decision processes : some recent theoretical developments with practical implications / Alice M. Isen -- The nature and role of affect in consumer behavior / Joel B. Cohen, Michel Tuan Pham, and Eduardo B. Andrade -- Self-regulation : goals, consumption, and choices / Kathleen D. Vohs, Roy F. Baumeister, and Dianne M. Tice -- Goal-directed consumer behavior : motivation, volition, and affect / Hans Baumgartner and Rik Pieters -- Goal-directed perception / Chris Janiszewski -- Attitude change and persuasion / Curtis P. Haugtvedt and Jeff A. Kasmer -- Associative strength and consumer choice behavior / Christopher R.M. Jones and Russell H. Fazio -- Measuring the non-conscious : implicit social cognition in consumer behavior / Andrew Perkins, Mark Forehand, Anthony Greenwald, and Dominika Maison -- Implicit consumer cognition / Patrick T. Vargas -- Evoking the imagination as a strategy of influence / Petia K. Petrova and Robert B. Cialdini -- Consumer attitudes and behavior / Icek Ajzen -- I know what you're doing and why you're doing it : the use of persuasion knowledge model in consumer research / Margaret C. Campbell and Amna Kirmani -- Social values in consumer psychology / Lynn R. Kahle and Guang-Xin Xie -- Consumer decision making : a choice goals approach / James R. Bettman, Mary Frances Luce, and John W. Payne -- Dynamics of goal-based choice : toward an understanding of how goals commit versus liberate choice / Ayelet Fishbach and Ravi Dhar -- Hedonomics in consumer behavior / Christopher K. Hsee and Claire I. Tsai -- Behavioral pricing / Maggie Wenjing Liu and Dilip Soman -- Perceptions of fair pricing / James E. Heyman and Barbara A. Mellers -- Associative learning and consumer decisions / Stijn M.J. van Osselaer -- A role for aesthetics in consumer psychology / JoAndrea Hoegg and Joseph W. Alba -- Product assortment / Susan M. Broniarczyk -- Brands and their meaning makers / Chris T. Allen, Susan Fournier, and Felicia Miller -- Theory in consumer-environment research : diagnosis and prognosis / Sevgin A. Eroglu and Karen A. Machleit -- Music and consumers / James J. Kellaris -- Consumer psychology of sport : more than just a game / Robert Madrigal and Vassilis Dalakas -- Diversity issues in consumer psychology / Jerome D. Williams, Wei-Na Lee, and Geraldine R. Henderson -- Consumers and the allure of "safer" tobacco products : scientific and policy issues / Eugene Borgida, Anita Kim, Emily N. Stark, and Christopher Miller -- Assessing the relationships between tobacco advertising and promotion and adolescent smoking behavior : convergent evidence / Marvin E. Goldberg -- The social marketing of volunteerism : a functional approach / Arthur A. Stukas, Mark Snyder, and E. Gil Clary -- Health risk perceptions and consumer psychology / Geeta Menon, Priya Raghubir,.

This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour.