Marketing research /
Title By: Aaker, David A
Material type: BookPublisher: Hoboken, NJ : John Wiley, c2010.Edition: 10th ed.Description: xvii, 798 p. : ill ; 27 cm.ISBN: 9780470317259 (cloth : alk. paper); 0470317256 (cloth : alk. paper)Subject(s): Marketing researchDDC classification: 658.8/3Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.83 AA MA (Browse shelf) | Available | T0038484 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
658.827095 RO AS Asian brand strategy : building and sustaining strong global brands in Asia | 658.8270951 BR AN Branding in China : the media platforms reaching 1.3 billion consumers. | 658.83 AA MA Marketing research / | 658.83 AA MA Marketing research / | 658.83 AA MA Marketing research / | 658.83 AA MA Marketing research / | 658.83 AA MA Marketing research / |
Includes bibliographical references and index.