Strategic marketing : creating competitive advantage /
By: West, Douglas C
Title By: Ford, John B., (John Battice) | Ibrahim, Essam
Material type: BookPublisher: Oxford ; New York : Oxford University Press, 2010.Edition: 2nd ed.Description: xxvi, 585 p. : col. ill ; 25 cm.ISBN: 9780199556601 (pbk.); 0199556601 (pbk.)Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.8/101Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8101 WE ST (Browse shelf) | Available | T0038809 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
658.8101 MA SA Sales force management : | 658.8101 RA MA Marketing strategies : a twenty-first century approach / | 658.8101 WE ST Strategic marketing : creating competitive advantage / | 658.8101 WE ST Strategic marketing : creating competitive advantage / | 658.8101 WE ST Strategic marketing : creating competitive advantage / | 658.812 AN CU Customer relationship management : the bottom line to optimizing your ROI / | 658.812 BA BR Branded customer service : the new competitive edge / |
Includes bibliographical references and index.