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Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Harvard Business Press, c2008.Description: xiii, 286 p. : ill ; 25 cmISBN:
  • 9781422125007 (trade)
  • 1422125009 (trade)
Subject(s): DDC classification:
  • 303.48/33
Online resources: Summary: Discusses people's utilization of online social technologies, such as blogs, podcasts, and social networking forums, to discuss products and companies, and how to use the trend for one's business advantage by building social technologies into one's strategy.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 303.4833 LI GR (Browse shelf(Opens below)) Available T0039945
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
303.4833 KN OW Knowledge policy : 303.4833 LA WH Who owns the future? / 303.4833 LA YO You are not a gadget : 303.4833 LI GR Groundswell : 303.4833 LI TE Literacy, media, technology : 303.4833 LI TE Literacy, media, technology : 303.4833 LU TR Trillions :

Includes bibliographical references (p. 247-263) and indexes.

Discusses people's utilization of online social technologies, such as blogs, podcasts, and social networking forums, to discuss products and companies, and how to use the trend for one's business advantage by building social technologies into one's strategy.

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