Essentials of business research methods /
By: Hair, Joseph F
Title By: Celsi, Mary Wolfinbarger | Money, Arthur H | Samouel, Phillip | Page, Michael J
Material type:
BookPublisher: Armonk, N.Y. : M.E. Sharpe, Inc., 2011.Edition: 2nd ed.Description: xviii, 477 p. : ill. ; 26 cm.ISBN: 9780765626318 (pbk. : alk. paper)Program: HDR900, OPS922Subject(s): Business -- ResearchDDC classification: 650.072
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds | Course reserves |
|---|---|---|---|---|---|---|---|
| REGULAR | Main Collection | 650.072 HA ES (Browse shelf) | Available | T0045918 | |||
| REGULAR | Main Collection | 650.072 HA ES (Browse shelf) | Available | T0040020 |
Includes bibliographical references and index.
Business research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- Secondary data -- Conceptualization and research design -- Sampling approaches -- Data collection methods -- Measurement and scaling -- Designing the questionnaire -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting results.
HDR900, OPS922