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Essentials of business research methods /

By: Hair, Joseph F
Title By: Celsi, Mary Wolfinbarger | Money, Arthur H | Samouel, Phillip | Page, Michael J
Material type: BookPublisher: Armonk, N.Y. : M.E. Sharpe, Inc., 2011.Edition: 2nd ed.Description: xviii, 477 p. : ill. ; 26 cm.ISBN: 9780765626318 (pbk. : alk. paper)Program: HDR900, OPS922Subject(s): Business -- ResearchDDC classification: 650.072
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Item type Current location Call number Status Date due Barcode Item holds
REGULAR Main Collection 650.072 HA ES (Browse shelf) Available T0045918
REGULAR Main Collection 650.072 HA ES (Browse shelf) Available T0040020
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Includes bibliographical references and index.

Business research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- Secondary data -- Conceptualization and research design -- Sampling approaches -- Data collection methods -- Measurement and scaling -- Designing the questionnaire -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting results.

HDR900, OPS922

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