Marketing through turbulent times /
By: Darroch, Jenny
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.8 DA MA (Browse shelf) | Available | T0040257 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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658.8 CY MA Marketing your product / | 658.8 DA IN Introduction to marketing / | 658.8 DA IN Introduction to marketing / | 658.8 DA MA Marketing through turbulent times / | 658.8 DA MA Marketing : concepts and strategies. Study guide / | 658.8 DA MA Marketing : concepts and strategies. Study guide / | 658.8 DA MA Marketing driven organization : Understanding, attracting and keep. |
Includes bibliographical references (p. 159-169) and index.
Machine generated contents note: Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions. -- Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions.