Normal view MARC view ISBD view

eMarketing strategies for the complex sale /

By: Albee, Ardath
Material type: BookPublisher: New York : McGraw-Hill, c2010.Description: xix, 249 p. : ill ; 24 cm.ISBN: 9780071628648 (trade); 0071628649 (trade)Subject(s): Internet marketing | Customer relations | Selling -- Computer network resources | Internet marketing | Customer relations | Selling -- Internet resourcesDDC classification: 658.8/72
Summary:
Marketing strategist Ardath Albee explains digital marketing and customer acquisition, and provides tips to use the Internet and Web 2.0 technologies to create relationships with customers and broaden communications.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.872 AL EM (Browse shelf) Available T0040473
Total holds: 0

Includes bibliographical references (p. 237-239) and index.

Marketing strategist Ardath Albee explains digital marketing and customer acquisition, and provides tips to use the Internet and Web 2.0 technologies to create relationships with customers and broaden communications.

Adult Follett Library Resources.

Powered by Koha