Branding demystified : plans to payoffs /
By: Verma, Harsh
Material type:
BookPublisher: New Delhi ; Thousand Oaks, Calif. : Response Books, 2010.Description: xiii, 247 p. : ill ; 22 cm.ISBN: 9788132102342 (paper back); 8132102347 (paper back)Subject(s): Branding (Marketing) -- Management | Communication in marketingDDC classification: 658.8/27
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 VE BR (Browse shelf) | Available | T0040491 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references.
Why brands? -- What is a brand? -- Brand transformation -- Brand vision : concepts and creation -- Pushing the brand to higher orbits -- Pressing hot buttons in consumer value space -- Internal and external leveraging of brand assets -- Decoding branding strategy -- Shifting brand gears to stay connected -- Power branding : unequal among equals.