Branded! : how retailers engage consumers with social media and mobility /
By: Brennan, Bernie
Title By: Schafer, Lori
Material type:
BookSeries: Wiley and SAS business series.Publisher: Hoboken, NJ : Wiley, c2010.Description: xx, 264 p. : ill ; 24 cm.ISBN: 9780470768679 (trade : hardback); 0470768673Subject(s): Internet marketing | Social media -- Economic aspects | Branding (Marketing) | Online social networks | Telemarketing | Internet marketing | Social media -- Economic aspects | Brand name products -- Marketing | Social networking | TelemarketingDDC classification: 658.8/72
Summary:
Looks at how retailers and brands can use social media and mobility to improve their market share and brand position, and includes examples.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 BR BR (Browse shelf) | Available | T0040634 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 BR BR (Browse shelf) | Available | T0040571 |
Total holds: 0
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| 658.872 BL SO Social media ROI : | 658.872 BO BT The B2B social media book : | 658.872 BO SE Serious games for business : using gamification to fully engage customers, employess and partners / | 658.872 BR BR Branded! : how retailers engage consumers with social media and mobility / | 658.872 BR BR Branded! : how retailers engage consumers with social media and mobility / | 658.872 BR DO Dotcom secrets : | 658.872 BR GO Google+ for business : how Google's social network changes everything / |
Includes bibliographical references and index.
Looks at how retailers and brands can use social media and mobility to improve their market share and brand position, and includes examples.
Adult Follett Library Resources.