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The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / Duane E. Knapp.
Material type:
TextPublication details: New York : McGraw-Hill, c2008.Description: xix, 264 p. : ill ; 24 cmISBN: - 9780071494410
- 0071494413
- Brand promise
- 658.8/27 22
- HD69.B7 K623 2008
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 KN BR (Browse shelf(Opens below)) | Available | T0040605 |
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| 658.827 KE ST Strategic brand management : | 658.827 KE ST Strategic brand management : | 658.827 KE ST Strategic brand management : | 658.827 KN BR The Brandpromise : | 658.827 KR AR The art of branding / | 658.827 KR BR Branding from A to Z / | 658.827 KR BR Brands and desires / |
Includes bibliographical references (p. 247-253) and indexes.
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