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The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! /

By: Knapp, Duane E
Material type: BookPublisher: New York : McGraw-Hill, c2008.Description: xix, 264 p. : ill ; 24 cm.ISBN: 9780071494410; 0071494413Other title: Brand promise.Subject(s): Brand name products | Customer relations | Customer servicesDDC classification: 658.8/27
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.827 KN BR (Browse shelf) Available T0040605
Total holds: 0

Includes bibliographical references (p. 247-253) and indexes.

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