The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! /
By: Knapp, Duane E
Material type:
BookPublisher: New York : McGraw-Hill, c2008.Description: xix, 264 p. : ill ; 24 cm.ISBN: 9780071494410; 0071494413Other title: Brand promise.Subject(s): Brand name products | Customer relations | Customer servicesDDC classification: 658.8/27
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 KN BR (Browse shelf) | Available | T0040605 |
Total holds: 0
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| 658.827 KE ST Strategic brand management : building, measuring and managing brand equity | 658.827 KE ST Strategic brand management : a European perspective / | 658.827 KI HO How to build a brand | 658.827 KN BR The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / | 658.827 KR AR The art of branding / | 658.827 KR BR Branding from A to Z / | 658.827 KR BR Brands and desires / |
Includes bibliographical references (p. 247-253) and indexes.