Kellogg on advertising & media : the Kellogg School of Management /
Title By: Calder, Bobby J | J.L. Kellogg Graduate School of Management
Material type:
BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2008.Description: xi, 292 p. : ill ; 24 cm.ISBN: 9780470119860 (cloth)Other title: Kellogg on advertising and media.Subject(s): Advertising media planning | AdvertisingDDC classification: 659.1/11
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.111 KE LL (Browse shelf) | Available | T0040641 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 659.111 KE AD Advertising media planning : a brand management approach / | 659.111 KE AD Advertising media planning : | 659.111 KE AD Advertising account planning : | 659.111 KE LL Kellogg on advertising & media : the Kellogg School of Management / | 659.111 SI AD Advertising media planning / | 659.111 SI AD Advertising media planning / | 659.111 SM TA Targeted : how technology is revolutionizing advertising and the way companies reach consumers / |
Includes bibliographical references and index.