Real-time marketing & PR : how to instantly engage your market, connect with customers, and create products that grow your business now / David Meerman Scott.
Material type:
TextPublication details: Hoboken, NJ : Wiley, c2011.Description: xi, 244 p. : ill ; 24 cmISBN: - 9780470645956 (trade)
- 0470645954
- Real-time marketing and public relations
- 658.8/72 22
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 SC RE (Browse shelf(Opens below)) | Available | T0040658 |
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| 658.872 SC NE The new rules of marketing & PR : | 658.872 SC NE The new rules of marketing & PR : | 658.872 SC OF The official Alibaba.com success guide : | 658.872 SC RE Real-time marketing & PR : | 658.872 SH BU The business of influence : | 658.872 SH BU Business models for the social mobile cloud : | 658.872 SH FA The Facebook era : |
Includes bibliographical references (p. [219]-225) and index.
Explains how to design and develop a "real-time" public relations (PR) and marketing strategy, discussing ways to act and react to events as they occur, utilize the Internet, assess audience reaction to products and services, crowd-source product development, develop technology, and more.
Adult Follett Library Resources.
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