Real-time marketing & PR : how to instantly engage your market, connect with customers, and create products that grow your business now /
By: Scott, David Meerman
Material type:
BookPublisher: Hoboken, NJ : Wiley, c2011.Description: xi, 244 p. : ill ; 24 cm.ISBN: 9780470645956 (trade); 0470645954Other title: Real-time marketing and public relations.Subject(s): Internet marketing | Public relations | Internet marketing | Public relationsDDC classification: 658.8/72
Summary:
Explains how to design and develop a "real-time" public relations (PR) and marketing strategy, discussing ways to act and react to events as they occur, utilize the Internet, assess audience reaction to products and services, crowd-source product development, develop technology, and more.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 SC RE (Browse shelf) | Available | T0040658 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (p. [219]-225) and index.
Explains how to design and develop a "real-time" public relations (PR) and marketing strategy, discussing ways to act and react to events as they occur, utilize the Internet, assess audience reaction to products and services, crowd-source product development, develop technology, and more.
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