Advances in tourism destination marketing : managing networks
Title By: Kozak, Metin [Edited by] | Gnoth, Juergen [Edited by] | Andreu, Luisa [Edited by]
Material type: BookSeries: Routledge advances in tourism ; 16.Publisher: New York : Routledge, c2010.Description: xxii, 257 p. : ill ; 25 cm.ISBN: 9780415492386; 9780203874127Program: MARK395Subject(s): Tourism -- MarketingDDC classification: 910.688 AD VAItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 910.688 AD VA (Browse shelf) | Available | T0040789 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 910.688 AD VA (Browse shelf) | Available | T0040778 |
, Shelving location: Main Collection Close shelf browser
910.684 EV ST Strategic management for tourism, hospitality and events | 910.684 FU TU The future of tourism : | 910.684 LI NK Linking urban and rural tourism : | 910.688 AD VA Advances in tourism destination marketing : | 910.688 AD VA Advances in tourism destination marketing : | 910.688 MI MA Marketing in travel and tourism | 910.688 MO HO How to brand nations, cities and destinations : a planning book for place branding / |
Includes bibliographical references and index.
Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Part I: Destination marketing and management; 1 Research in tourism marketing: An analysis of topics and methodologies; 2 Diversity, devolution and disorder: The management of tourism destinations; 3 Success factors of tourism networks; 4 Strategic positioning and performance of tourism destinations; Part II: Destination branding; 5 A movie map conversion study: A case study of Pride & Prejudice; 6 Music-tourism networks: A study of three festivals in Queensland; 7 Destination brand licensing.
8 Destinations as gadgets: Co-creating a sportive identity for VossPart III: Destination networks; 9 Networking approaches for sustainable destination management; 10 Tourism destinations: A network analysis of the web space; 11 Exploring stakeholder roles in destination management networks; Part IV: Vacation decision making and choice; 12 Influence of women's lifestyles on holiday decisions; 13 Access and use of e-commerce in the Spanish.
Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations.
MARK395