Conversations with marketing masters /

BookPublisher: Chichester ; Hoboken, NJ : John Wiley, c2007.Description: 236 p. : ports ; 24 cm.ISBN: 9780470025918 (cloth : alk. paper); 0470025913 (cloth : alk. paper)Subject(s): Marketing | Marketing -- Management | Marketing personnel -- InterviewsDDC classification: 658.8

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Title notes

Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.8 MA CO (Browse shelf)	Available		T0040796

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Previous	658.8 LO SE Services marketing :	658.8 LO VA Value-based marketing strategy : pricing and costs for relationship marketing	658.8 LU MA The marketing complex :	658.8 MA CO Conversations with marketing masters /	658.8 MA ES Essentials of marketing management /	658.8 MA FI 500 social media marketing tips : essential advice, hints and strategy for business : facebook, twitter, pinterest, google+, youtube, instragram. linkedIn, and more more!	658.8 MA KI Making a difference through marketing :	Next

Includes bibliographical references and index.

Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary.

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Conversations with marketing masters /

By: Mazur, Laura

Title By: Miles, Louella

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