Principles of service marketing and management /

Material type:

BookPublisher: Upper Saddle River, NJ : Prentice Hall, 2001.Edition: 2nd ed.Description: p. cm.ISBN: 0130404675Program: MARK 270Subject(s): Service industries -- United States -- Marketing | Service industries -- United States -- ManagementDDC classification: 658.8

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.8 LO PR (Browse shelf)	Available		T0019473
REGULAR	University of Wollongong in Dubai Main Collection	658.8 LO PR (Browse shelf)	Available		T0019474

Total holds: 0

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Previous	658.8 LO EN Entrepreneurial marketing : lessons from Wharton's pioneering MBA course /	658.8 LO ES Essentials of services marketing /	658.8 LO MA Marketing management : text and cases /	658.8 LO PR Principles of service marketing and management /	658.8 LO PR Principles of service marketing and management /	658.8 LO SE Services marketing in Asia : managing people, technology, and strategy /	658.8 LO SE Services marketing in Asia : managing people, technology, and strategy /	Next

Includes bibliographical references and index.

MARK 270

UOWD Library