Principles of service marketing and management /
By: Lovelock, Christopher H
Title By: Wright, Lauren
Material type: BookPublisher: Upper Saddle River, NJ : Prentice Hall, 2001.Edition: 2nd ed.Description: p. cm.ISBN: 0130404675Program: MARK 270Subject(s): Service industries -- United States -- Marketing | Service industries -- United States -- ManagementDDC classification: 658.8Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 LO PR (Browse shelf) | Available | T0019473 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 LO PR (Browse shelf) | Available | T0019474 |
Total holds: 0
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658.8 LO ES Essentials of services marketing / | 658.8 LO MA Marketing management : text and cases / | 658.8 LO PR Principles of service marketing and management / | 658.8 LO PR Principles of service marketing and management / | 658.8 LO SE Services marketing in Asia : managing people, technology, and strategy / | 658.8 LO SE Services marketing in Asia : managing people, technology, and strategy / | 658.8 LO SE Services marketing : text, cases and reading. |
Includes bibliographical references and index.
MARK 270