Understanding the consumer /
By: Szmigin, Isabelle
Material type:
BookPublisher: London ; Thousand Oaks : Sage Publications, 2003.Description: 202 p. : ill ; 24 cm.ISBN: 0761947019 (pbk.); 0761947000Subject(s): Consumer behavior
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.834 SZ UN (Browse shelf) | Available | T0021893 |
Total holds: 0
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| 658.834 LI BU Buyology : truth and lies about why we buy / | 658.834 LI BU Buyology : truth and lies about why we buy / | 658.834 LI BU Buyology : | 658.834 SZ UN Understanding the consumer / | 658.8340285 ST HU Humanizing big data : marketing at the meeting of data, social science and consumer insight / | 658.83402856312 SZ SO Social media data mining and analytics | 658.834082 QU WH What shes not telling you : why women hide the whole truth and what marketers can do about it / |
Includes bibliographical references (p. 188-197) and index.