Advertising by design : creating visual communications with graphic impact /
By: Landa, Robin
Material type:
BookPublisher: Hoboken, NJ : J. Wiley & Sons, c2004.Description: xii, 244 p. : ill. (some col ; 28 cm.ISBN: 0471428973 (cloth)Subject(s): Advertising | Creative ability in business | Advertising | Creative ability in businessDDC classification: 659.1
Summary:
A guide to effective advertising design that offers a behind-the-scenes look at developing successful ads for a variety of media and encourages students to use their creativity to come up with new campaigns.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 LA AD (Browse shelf) | Available | T0020583 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (p. 237-238) and index.
A guide to effective advertising design that offers a behind-the-scenes look at developing successful ads for a variety of media and encourages students to use their creativity to come up with new campaigns.
Adult Follett Library Resources.