Effective advertising : understanding when, how, and why advertising works /

By: Tellis, Gerard J, 1950-

Material type:

BookPublisher: Thousand Oaks, Calif. : Sage Publications, c2004.Description: 203 p. : ill ; 24 cm.ISBN: 0761922520 (cloth); 0761922539 (paper)Subject(s): Advertising | Consumers -- AttitudesDDC classification: 659.1

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Holdings ( 1 )
Title notes

Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	659.1 TE EF (Browse shelf)	Available		T0020584

Total holds: 0

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Previous	659.1 SI ST Storybranding : creating stand-out brands through the power of story /	659.1 SO AR The art of client service /	659.1 SO CR Creative advertising : an introduction	659.1 TE EF Effective advertising : understanding when, how, and why advertising works /	659.1 TW TW 20 ads that shook the world : the century's most groundbreaking advertising and how it changed us all /	659.1 VA AD Advertising transformed : the new rules for the digital age /	659.1 VE ON 100 ideas that changed advertising	Next