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20 ads that shook the world : the century's most groundbreaking advertising and how it changed us all / James B. Twitchell.

By: Material type: TextTextPublication details: New York : Three Rivers Press, c2000.Edition: 1st pbk. edDescription: 229 p. : ill ; 24 cmISBN:
  • 0609807234
Other title:
  • Twenty ads that shook the world
Subject(s): DDC classification:
  • 659.1 21
LOC classification:
  • HF5811 .T9 2000
Summary: Uses an art-historical approach to examine twenty advertisements and advertising campaigns, named by the author as the most influential of the twentieth century; considering what makes each ad work, the story behind it, and how it changed viewers' perceptions of the advertised item, and other things as well.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.1 TW TW (Browse shelf(Opens below)) Available T0020617

First published: New York : Crown, 2000.

Includes bibliographical references (p. 217-219) and index.

Library Journal.

Publisher's Weekly.

Booklist.

Uses an art-historical approach to examine twenty advertisements and advertising campaigns, named by the author as the most influential of the twentieth century; considering what makes each ad work, the story behind it, and how it changed viewers' perceptions of the advertised item, and other things as well.

Adult Follett Library Resources.

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