Understanding and managing customers /
Title By: Doole, Isobel | Lancaster, Peter | Lowe, Robin
Material type:
BookPublisher: Upper Saddle River, NJ : Financial Times Prentice Hall, 2004.Description: p. cm.ISBN: 0273685627 (alk. paper)Subject(s): Customer servicesDDC classification: 658.8/12
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.812 UN DE (Browse shelf) | Available | T0025830 |
Total holds: 0
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| 658.812 SZ RE Researching customer satisfaction & loyalty : how to find out what people really think / | 658.812 TA LO Loyalty programs : generalizations on their adoption, effectiveness and design / | 658.812 TE UN Unlocking the customer value chain : | 658.812 UN DE Understanding and managing customers / | 658.812 YI CU Customer value creation behavior | 658.812 ZI CU Customer relationship management : integrating marketing strategy and information technology / | 658.812 ZI GA Game-based marketing : |
Includes bibliographical references and index.