Buzzmarketing : get people to talk about your stuff /
By: Hughes, Mark
Material type:
BookPublisher: New York : Portfolio, 2005.Description: x, 242 p. : ill ; 24 cm.ISBN: 1591840929; 9781591840923Other title: Buzz marketing.Subject(s): Word-of-mouth advertising | Publicity | Mass media and business | Marketing | Advertising | Publicity | MarketingDDC classification: 659.13/3
Summary:
Examines how companies can tap into buzz marketing to improve their business and generate word of mouth about their products and services.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.133 HU BU (Browse shelf) | Available | T0044977 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 659.133 HU BU (Browse shelf) | Available | T0025850 |
Total holds: 0
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| 659.132 SU HE Hey, Whipple, squeeze this : a guide to creating great ads / | 659.132 SU HE Hey whipple squeeze this! : the classic guide to creating great ads / | 659.133 BL DE Designing direct mail that sells / | 659.133 HU BU Buzzmarketing : get people to talk about your stuff / | 659.133 HU BU Buzzmarketing : get people to talk about your stuff / | 659.133 SE WO Word of mouth marketing : how smart companies get people talking / | 659.134 DO ST Storytelling across the worlds : transmedia for creatives and producers / |
Includes bibliographical references and index.
Examines how companies can tap into buzz marketing to improve their business and generate word of mouth about their products and services.
Adult Follett Library Resources.