Buzzmarketing : get people to talk about your stuff /
By: Hughes, Mark
Material type: BookPublisher: New York : Portfolio, 2005.Description: x, 242 p. : ill ; 24 cm.ISBN: 1591840929; 9781591840923Other title: Buzz marketing.Subject(s): Word-of-mouth advertising | Publicity | Mass media and business | Marketing | Advertising | Publicity | MarketingDDC classification: 659.13/3
Summary:
Examines how companies can tap into buzz marketing to improve their business and generate word of mouth about their products and services.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 659.133 HU BU (Browse shelf) | Available | T0044977 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 659.133 HU BU (Browse shelf) | Available | T0025850 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references and index.
Examines how companies can tap into buzz marketing to improve their business and generate word of mouth about their products and services.
Adult Follett Library Resources.