Integrated marketing communications : a primer /
By: Kitchen, Philip J
Title By: Pelsmacker, Patrick de
Material type:
BookPublisher: London ; New York : Routledge, 2004.Description: xiii, 193 p. : ill ; 24 cm.ISBN: 0415314208 (hardback); 0415314216 (pbk.)Subject(s): Communication in marketingDDC classification: 658.8/001/4
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 KI IN (Browse shelf) | Available | T0026789 |
Total holds: 0
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| 658.802 KE ST Strategic marketing problems : cases and comments / | 658.802 KI BL Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / | 658.802 KI BL Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / | 658.802 KI IN Integrated marketing communications : a primer / | 658.802 KI RE Red ocean traps | 658.802 KI RE Red ocean traps | 658.802 KU MA Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / |
Includes bibliographical references (p. 178-186) and index.
Scene setting : theory and practice -- Integrated marketing communications -- Advertising -- Sales promotion -- Direct marketing -- Marketing public relations -- Sponsorship -- E-communications -- Relationship marketing.