Marketing research essentials /
By: McDaniel, Carl D
Title By: Gates, Roger H
Material type:
BookPublisher: Hoboken, N.J. : John Wiley, c2006.Edition: 5th ed.Description: xvi, 479 p. : ill ; 26 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 0471684767 (pbk.)Subject(s): Marketing researchDDC classification: 658.8/3
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 MC MA (Browse shelf) | Available | T0026791 |
Total holds: 0
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| 658.83 MC CO Contemporary marketing research / | 658.83 MC CO Contemporary marketing research / | 658.83 MC MA The market research toolbox : a concise guide for beginners / | 658.83 MC MA Marketing research essentials / | 658.83 MC MA Marketing research : the impact of the Internet / | 658.83 MC MA Marketing research essentials / | 658.83 MC MA Marketing research essentials / |
Includes SPSS student software version 13.0 for Windows.
Various multi-media instructional resources are available to supplement the text.
Includes bibliographical references and index.
System requirements for accompanying CD-ROM : Windows 98, 2000, XP, and ME.