Fundamentals of business marketing research /
Title By: Reid, David A., (David Alan) | Plank, Richard E
Material type:
BookSeries: The foundation series in business marketing.Publisher: New York : Best Business Books, c2004.Description: xxiii, 283 p ; 23 cm.ISBN: 0789023113 (case : alk. paper); 0789023121 (soft : alk. paper)Uniform titles: Journal of business-to-business marketing. Subject(s): Industrial marketing -- Research | Marketing researchDDC classification: 658.8/3
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 FU ND (Browse shelf) | Available | T0026795 |
Total holds: 0
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| 658.83 ER NE New methods of market research and analysis / | 658.83 FA MA Marketing metrics : | 658.83 FA MA Marketing metrics : | 658.83 FU ND Fundamentals of business marketing research / | 658.83 GR MA Marketing analytics : a practical guide to real marketing science | 658.83 GR MA Marketing analytics : | 658.83 HA MA Marketing research : |
"This book is a compilation of articles that appeared previously in the Journal of business-to-business marketing, 7 (2-3) (2000): 2-185; 7 (4) (2000): 3-5, 11-67; and 9 (4) (2000): 123-126"--T.p. verso.".
Includes bibliographical references and index.