Complaint management : the heart of CRM /
By: Stauss, Bernd
Title By: Seidel, Wolfgang
Material type:
BookPublisher: Cincinnati : Thompson/South-Western, c2004.Edition: 1st ed.Description: x, 310 p. : ill ; 24 cm.ISBN: 0324202644 (alk. paper)Subject(s): Consumer complaints | Customer relations -- ManagementDDC classification: 658.8/12
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.812 ST CO (Browse shelf) | Available | T0026889 |
Total holds: 0
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| 658.812 SH DN The DNA of customer experience : how emotions drive value / | 658.812 ST AK Stakeholder management | 658.812 ST BT B2B data-driven marketing : | 658.812 ST CO Complaint management : the heart of CRM / | 658.812 ST NE The new marketing conversation : creating and strengthening relationships between buyers and sellers / | 658.812 ST RA Strategic uses of social media for improved customer retention | 658.812 SZ RE Researching customer satisfaction & loyalty : how to find out what people really think / |
"American Marketing Association.".
Includes bibliographical references (p. 298-303) and index.