Cheap : the real cost of the global trend for bargains, discounts & consumer choice /
By: Bosshart, David
Material type: BookPublisher: London ; Philadelphia : Kogan Page, 2006.Description: vii, 197 p. : ill ; 23 cm.ISBN: 0749445343Subject(s): Consumers' preferences | Discount | Cost | Marketing | GlobalizationDDC classification: 339.4/7 Online resources: Location MapItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 339.47 BO CH (Browse shelf) | Available | T0028211 |
, Shelving location: Main Collection Close shelf browser
339.46091724 BA PO Poor economics : | 339.46091724 MO VI Moving out of poverty : | 339.46091724 SA EN The end of poverty : | 339.47 BO CH Cheap : | 339.47 CO NS Consumer culture theory | 339.47 SC AU Austerity : | 339.47 ST BU The business of sharing : |
Includes index.
1. The Age of Cheap : why (almost) everything is getting cheaper -- Why the trend towards low-priced good is changing our lives : the link between prosperity, democracy and price orientation -- The four stages of development in customer behaviour -- The panorama of cheap -- 2. The axis of evil in the economy : Wal-Mart, China and the Internet -- The first axis : trade, Wal-Mart and the message, 'demand more for less!' -- The second axis : the manufacturers, China and the possibilities of global sourcing -- The third axis : the customer, the Internet and the global customer cartel -- Which factors are accelerating the trend? -- The dream becomes cheaper, the bulldozer rolls on -- 3. The Wal-Martization of our society : how we are all becoming Wal-Mart -- Why Wal-Mart concerns us all -- What is Wal-Martization? -- 4. The models for present-day rationalization : Aldification, McDonaldization, Starbuckification etc -- The rationalization models -- Why are these models so rational and so successful? -- 5. Faster, better, cheaper : intensified time markets drive the Age of Cheap -- Time as an economic factor -- The logic of increase (logic no. 1) -- Real markets mimic financial markets -- The neglect of personal resources : the logic of increase means higher hidden costs for the customer -- Differentiation logic (logic no. 2) : what happens when uncontrollable costs of side-effects exceed costs -- 6. No frills : on the illusions of the service economy -- 'Outsourcing to the customer" : the myths of services -- Marketing means selling goods : the myth of customer orientation -- 7. What is worth what? : prices in the Age of Cheap -- 8. The next chapter : the new normality in globalizing markets.