The new strategic brand management : creating and sustaining brand equity long term /
By: Kapferer, Jean-Noël
Material type:
BookPublisher: London ; Sterling, VA. : Kogan Page, 2004.Edition: 3rd ed.Description: xiv, 497 p ; 25 cm.ISBN: 0749442832Program: MARK940 MARK333Contained works: Kapferer, Jean-Noël. Strategic brand management.Subject(s): Brand name products -- ManagementDDC classification: 658.8/343
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8343 KA NE (Browse shelf) | Available | T0029027 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8343 KA NE (Browse shelf) | Available | T0029028 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Rev. ed. of: Strategic brand management. 1994?
Includes bibliographical references (p. [471]-483) and index.
MARK940 MARK333