The new strategic brand management : creating and sustaining brand equity long term /

By: Kapferer, Jean-Noël

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BookPublisher: London ; Philadelphia : Kogan Page, 2008.Edition: 4th ed., New ed.Description: xv, 560 p. : ill ; 25 cm.ISBN: 9780749450854 (alk. paper); 0749450851 (alk. paper)Subject(s): Brand name products -- ManagementDDC classification: 658.8/343

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Title notes

Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.8343 KA NE (Browse shelf)	Available		T0041760
REGULAR	University of Wollongong in Dubai Main Collection	658.8343 KA NE (Browse shelf)	Available		T0035378

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Includes bibliographical references (p. [531]-544) and index.

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The new strategic brand management : creating and sustaining brand equity long term /

By: Kapferer, Jean-Noël

, Shelving location: Main Collection Close shelf browser