Arts marketing insights : the dynamics of building and retaining performing arts audiences /
By: Bernstein, Joanne Scheff
Material type: BookPublisher: San Francisco : Jossey-Bass, c2007.Edition: 1st ed.Description: xx, 294 p ; 24 cm.ISBN: 9780787978440 (hbk.); 0787978442 (hbk.)Subject(s): Performing arts -- MarketingDDC classification: 791.069/8Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 791.0698 BE AR (Browse shelf) | Available | T0040775 |
Total holds: 0
Includes bibliographical references (p. 267-280) and index.