Essentials of marketing.
By: McCarthy, E. Jerome
Title By: Perreault, William D. Jr
Material type:
BookPublisher: Homewood, Il : Irwin, 1982.Edition: 5th ed.Description: Book.ISBN: 0256093237Subject(s): Marketing
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 MC ES (Browse shelf) | Available | T0010104 |
Total holds: 0
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| 658.8 MC BA Basic marketing : a managerial approach / | 658.8 MC CO The Complete Marketer : 60 essential concepts for marketing excellence / | 658.8 MC ES Essentials of marketing : a global-managerial approach / | 658.8 MC ES Essentials of marketing. | 658.8 MC IN Introduction to marketing / | 658.8 MC IN Introduction to marketing / | 658.8 MC IN Introduction to marketing / |