Relationship marketing : theory and practice /

Title By: Buttle, Francis

Material type:

BookPublisher: London : Chapman, c1996.Description: xii, 202 p. : ill ; 24 cm.ISBN: 1853963135 (pbk.)Program: MARK938Subject(s): Relationship marketingDDC classification: 658.8/02

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Holdings ( 1 )
Title notes

Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.812 RE LA (Browse shelf)	Available		T0020190

Total holds: 0

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Previous			No cover image available					Next
Previous	658.812 PE RE Return on customer : creating maximum value from your scarcest resource /	658.812 PR BE The best service is no service : how to liberate your customers from customer service, keep them happy, and control costs /	658.812 PR BE The best service is no service	658.812 RE LA Relationship marketing : theory and practice /	658.812 RE LO Loyalty rules! : how today's leaders build lasting relationships /	658.812 RI CU Customer-centric marketing : supporting sustainability in the digital age	658.812 RO NE The network is your customer : five strategies to thrive in a digital age /	Next

Includes bibliographical references and index.

MARK938

UOWD Library

Relationship marketing : theory and practice /

Title By: Buttle, Francis

, Shelving location: Main Collection Close shelf browser